Custom Facebook Fan Pages
Facebook is currently ranked the #1 Social Network in the US and the
4th most visited site on The Internet. Just like checking
e-mail, users log in to their Facebook accounts several times a day,
some keeping it open at all times.
Facebook allows users to Comment, Like and Share any update, link,
photo, video etc. that they find on Facebook. This gives you the
opportunity to turn your content viral depending on the popularity
or interest in the subject.
Facebook offers many ways of interacting with your online prospects
and customers and one of the most innovative ways to interact is by
creating a Facebook Fan Page.
Fan Pages should be strictly for your online
business and all interactions are geared towards your business
contacts. Below are some ways to use Facebook Fan Pages to grow your
Describe your products and services
Fan Pages give you the opportunity to describe your products
and services and give links back to your website.
Interact with current or potential clients
When your fan page starts to gain fans – you are able to
communicate with them and market your current or new products
and services, giving you great feedback and word of mouth
advertising. Users are able to submit testimonials, post
pictures, create and upload video, hold discussions with each
other – all supporting the growth of your business. You
can also send updates that appear as notifications directly into
your fans' homepages.
Facebook also has a great widget for your Fan Page which can be
added to your website or blog. It allows visitors to become a
fan of your Fan Page, directly from your website or blog.
Search Engine Optimization
Creating a Fan Page will allow you to raise your search
engine ranking. By posting inks to your business’ web pages
along with having a Facebook Fan Page with your company name in
the title, your business will be receiving a boost in the SEO
If you are having a free webinar, contest or give-away, you
can announce that event on your fan page creating anticipation
Update your content often
Make sure that you update your content with not just your
product and service information, but also with other topics and
issues that may be relevant and interesting to your fans.
Weekly Facebook Page Updates
Facebook notifies you weekly of the following:
# Fans this week (# total Fans)
# Wall Posts, Comments, and Likes this week (# last week)
# Visits to your page this week (# Visits last week)
Why should you have a Custom Facebook Fan Page?
The benefits are powerful,
and smart. Control your brand and set yourself apart! Get your
brand in front of potentially millions of people, and customers by
customizing your Fan Page landing page. By adding your logo, and
website design elements, you keep your branding intact and consistent
through all mediums.