|
|
 |
|
Overture
 Keyword
Selector Tool. Find Keywords for your Website. Enter a
term related to your site and we will show you, related searches
that include your term and the estimated number of times that term
was searched on last month. |
|
Website
Tips
|
Set up an
e-mail Newsletter program
Create an incentive
for visitors to register
or give you their e-mail addresses. Give away something that the targeted
audience would perceive as value for their exchange of personal
information, like a prize or discount for consumers or a white paper for
business-to-business clients. Once you have addresses, send out
useful e-zines or other bulletins. Check out the
custom designed newsletters by Another Time Designs. |
|
Create
an online Reward for prized customers
 Treat
your best customers with distinctive perks or discounts. You can give them
their own area of the site without any special technology. You can
also e-mail special offers. |
|
Speed
loading time
In
the beginning, fancy graphics and online applets were cool. Now, they're
mere obstacles in the path of getting to information or products. If
you're anything like me, when I open a website that starts with a large
Flash presentation, I'm hunting for the "Skip Intro" link.
Three
words for you: Streamline. Streamline. Streamline. |
|
Add
Testimonials or Success Stories
Very few sites do this and
there's no question that they add major credibility for buyers.
Ask longtime customers for quotes or permission to post their case
histories and their satisfaction with your services. |
|
Your
Thank You page,
are you missing an opportunity?
Typically, when your users
sign up for your newsletter or fill out your contact form, you send them
to a thank you page. Put your thank you page to work! After
your text, insert an intriguing offer that will have your customer
clicking to find out more. You are in control, you can drive your
users to the information you want them to see, and drive up your profit
margin at the same time. |
|
